The neglected value:make a value proposition relevant to clients
Hello dear friends,
positioning innovation in competitive markets is difficult. Finding the right balance of delivered value, development costs and market constraints is often a trial and error process. Professor Vincenzo Pallotta will propose a conceptual framework for framing innovation in a competitive landscape by addressing a key point that is crucial to coherent, effective and efficient innovation: the notion of Neglected Value.
Serious as all this may sound, Vincenzo will surely come up with an entertaining presentation, as we are used to obtain from him.
Looking forward to seeing you on the 27th May.
As usual in Protected content , we charge an entrance fee of 10 CHF to cover the cost of the room. Please have your 10 CHF note ready and pay me as you enter.
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