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The Era of Disruptive Innovation

Hosted by the Consul of the Mexico City All for One & One for All Group
Business & Networking
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Took place 1 month ago
Sat 11 Nov 10:45 - 14:00

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Disruptive innovation is the introduction of new technologies, products or services in an effort to promote change and gain advantage over the competition. In this context, the word disruptive does not mean to interrupt or cause disorder -- it means to replace. 

In the enterprise, disruptive innovation can be risky because it requires employees to embrace a radically different approach to product development or marketing. Often a product of out of the box thinking, disruptive changes can initially seem out of step with contemporary preferences but prove successful in their ability to create new market opportunities where none existed before. Modern examples of disruptive innovation include the development of mobile cellular telephones, digital cameras and e-book readers.

Harvard Business School professor Clayton Christensen is noted for popularizing the term disruptive innovation in his book The Innovator's Dilemma. He writes, "Disruptive technologies bring to a market a very different value proposition than had been available previously. Generally, disruptive technologies underperform established products in mainstream markets. But they have other features that a few fringe (and generally new) customers value." 
Disruptive innovation is sometimes contrasted with the concept of continuous improvement, which focuses on achieving small, incremental changes in processes in order to improve efficiency and quality.

This will be a unique opportunity to experience a Hult class, network with alumni and the speaker, and meet the Directors of Enrollment.

Join Mike Grandinetti, Global Professor of Entrepreneurship, Innovation & Marketing at Hult, and learn about how technology helps to fuel disruptive innovation. Learn how technology is used with public and private companies to build an innovative strategy.

An educator, Mike held a long-standing faculty appointment as Senior Lecturer at MIT, where he taught for over a decade in the MBA & Executive Ed programs & continues teaching in the MIT Founders program. Today he’s Global Professor of Entrepreneurship, Innovation & Marketing at Hult International Business School. He was named Financial Time Global Professor of the Week, Hult Professor of the Year & received 4 global teaching excellence awards.

He earned an MBA from Yale, where he was named Jess Morrow Johns Memorial Scholar & a Yale Teaching Fellow & is the 1st ever recipient of the Procter & Gamble Marketing Leadership Award. He earned his BS Engineering magna cum laude from Rutgers & was named to the National Engineering Honor Society. He was awarded the Rutgers Engineering Medal of Excellence for career achievement & was named Alumni of the Year in Protected content . He served on the Rutgers School of Engineering Advisory Board.

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We´ll enjoy drinks & canapés while mingling with the professor, enrollment team, & alumni

It´s for free

Don´t forget to bring your business cards

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