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Visual Merchandising tour in Milan main luxury fashion streets

Hosted by the Consul of the Milan Sales & Marketing Group
Event Cover Photo
Took place 2 months ago
Sun 30 Sep 19:00 - 21:00

Ready to Join?

Are you passionate about fashion?
Are you curious to discover the Sales & Marketing strategy behind the luxury showcase windows in Milan high streets?
Then you cannot miss September event!

Let’s take a tour in one of the top Fashion Capitals in the world from a Sales & Marketing perspective, by analysing and commenting the retail displays, as they are the first opportunity to connect with potential shoppers and encourage them into the store.
We will find out the storytelling techniques, the skilful use of colors and materials and how fashion trends are translated into visual communication, all contributing in increasing sales and improving customer experience.

I will be happy to share in this guided tour my Visual Merchandising first-hand expertise and know-how on decorating shop windows, stemming from more than Protected content dedicated course and a real case of retail shop display set-up.

PLEASE NOTE: The tour will be held in Italian and English.

Food, drinks and networking will follow afterwards, with discreptionary consumption and costs.

Stay tuned for further details!