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Learn about upcycling at a free installation artwork by Zegna

Hosted by the Consul of the Milan Sales & Marketing Group
Event Cover Photo
Took place 2 months ago
Sun 26 Jan 16:30 - 18:00

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Dear Group members,

let’s start the New Year with a visit to "Art for Earth", the Ermenegildo Zegna’s immersive installation on the upcycling trend, in collaboration with the American artist Anne Patterson.

Thousands of ribbons of recycled Zegna fabric compose the suggestive cube-shaped installation that combines colors, light and matter in the unusual location of an ancient foundry. The viewer interacts with the work reflecting the beauty of nature and becomes an integral part of it, as a recipient of the universal message of responsibility towards our Earth.

Second only to oil, fashion is the most polluting industry in the world, in terms of chemicals, water usage, human and animal exploitation. According to The New York Times, nearly three-fifths of all clothing ends up in incinerators or landfills within a year of being produced.
Upcycling means using old, discarded or vintage pieces of clothing and transforming them into something better than its original by design and value additions. Through upcycling, the need to produce new or raw materials is reduced, thus cutting down on air and water pollution, landfill use and greenhouse gas emissions.
The rise of upcycled garments not only contributes to sustainable shopping as a whole, but also serves as art pieces, cultural commentary and a sense of connection.

How to get there?
Train Station Bovisa or Metro Stop Dergano on the yellow line.

Let’s enjoy together this valuable experience and vision!