In-person event – The new trend of Street Art Museums!

Dear Group Members,

Lombardy is in the orange area! Museums are closed, restaurants and bars are open for takeaway only.
Quite depressing!

If you don't know what to do on a Sunday afternoon
If you are fed up with Zoom meetings
If you are longing for cultural and exploring-the-city activities despite the orange area
…Then join us at this in-person event that respects all safety measures!

A new global trend emerged during the lockdown, Street Art Museums.
Open-air museums are accessible to all and free. Through the gigantic murals, visitors get a sense of local culture and great photo opportunities!
New York, Los Angeles, Sao Paulo, Cape Town, Berlin, Paris, Amsterdam - to name a few - have their own Street Art Museums. They converted some streets of a district into the largest art galleries with endless renewals, where the stories behind the artworks connect to community involvement.

Milan has its own Street Art Museum in the Ortica district thanks to a collective of artists called Orticanoodles with an extreme variety of techniques.
Guided by an interactive map, we will walk through the works of art imprinted on the walls, bridges or along the railway junctions and discover a historical district of Milan.

This event may be of particular interest for marketers working in tourism as ideas to relaunch the industry, together with the staycation emerging trend.

Click ACCEPT to enjoy this valuable experience of art, culture and discovery of local beauties in our own city!