Brand Strategy Discussion - Exclusive New Venue!

"People do not buy products and services; they buy relations, stories and magic” Seth Godin

Often, a brand is associated to the physical logo of a business. But a brand is more than this. It is about whether people remember a company and what they think, feel, and say about it.

Want to know more about brands? Or want to launch your own one?
Join us for a round table discussion to better understand the brand strategy.

We will talk about brands:
- DNA
- code
- value
- management.

Let's get inspired in our discussion by a new concept of restaurant and aperitif bar established by one of the most historical movie chains in Milan. Everything there is all about movies, from the menu to the interior design and decoration. We will sit in the cosy garden, where we can admire pieces of furniture used in real movies settings.
Another example of a brand extension to hospitality, this time more particularly as it is related to movie chains and still part of a common brand strategy.

I kindly ask you to comply with safety rules:
- access to the venue only with Green Pass rafforzato;
- please decline in case of flu symptoms.

See you there!