Gender equality: how to communicate responsibly? Free conference

Dear Group Members,

A hot topic awaits us this month: gender equality.

Gender equality matters in business success. McKinsey & Company΄s Global Institute report found that narrowing the gender gap could add between $12 and $28 trillion to the global GDP in 10 years.

Gender equality is becoming more and more important for companies also to attract talents, especially new generations.

So, how do we raise awareness, narrow the gap and start reaping the economic benefits of gender parity?

LedBetter spotlights the lack of gender equality in leadership at the world's most popular brands.
Bloomberg created an annual Gender-Equality Index (GEI) to track the performance of public companies committed to transparency in gender-data reporting.

Media play a fundamental role in nurturing or fighting gender discrimination and stereotypes.
A panel of 3 communication experts will give us insights on responsible and attentive choice of language and representations:
- Ella Marciello, creative director, copywriter and communication strategist
- Francesca Mudanò, CEO, Creative Director and Copywriter at Cookies & Partners
- Ciccio Rigoli, Public Poetry Speaking.

The conference will be held in Italian. Non-Italian speaker members are welcome to join as well: after the event, we will summarize and discuss the main points in English.

The conference is part of the WeWorld Festival, a 3-day event on women's rights and the fight against stereotypes and gender barriers.

See you there!