Christmas Coffee Break
This will be a very Italian event, as you all know, coffee is one of our whims.
As a matter of fact, Italians are very difficult to please in the food and beverage issue. Coffee does not make exception.
Many soft drink companies have tried to start a coffee business in Italy, with very little success.
The Starbucks income , for instance, has been so below the company expectations, that about Protected content shops have already closed in Italy.
Nespresso had to study Italians taste for coffee with a capillary marketing research on the territory, adapting the coffee taste to be sold here to the espresso.
Mac Donald is not serving American coffee almost anymore, substituting it with espresso and cappuccino.
This is telling you a lot about Italians love for enjoying life through a warm beverage, as it is part of our socializing culture. So join me to have a coffee together before Xmas! It will be a way of starting socializing the right way back again, and wishing each other all the best for the new year
As usual, I shall be waiting for you inside the coffee bar.
I will let you know where the event will take place as soon as the new Lombardia ordinatory rules will declared.
The event will be held in English
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