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A Better, More Relevant Way to Work Through Product-Market Fit

Hosted by the Consul of the Montréal Entrepreneurship Group
Event Cover Photo
Took place 2 months ago
Thu 06 Jun 14:00 - 15:00

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This talk has evolved through multiple titles:
Product-Market Fit has Jumped the Shark...and other Silicon Valley Proverbs We Should Start-Stop-Continue
Product-Market Fit has Jumped the Shark...and other "Silicon Valley" Proverbs We Should Start-Stop-Continue
Product-Market Fit has Jumped the Shark...and other Startup Proverbs We Need to Start-Stop-Continue
Product-Market Fit Peaked and Other Innovation Idioms to Start-Stop-Continue
...and now:

A Better, More Relevant Way to Work Through Product-Market Fit
Where'd this last title come from? One of my early editors and readers of this content used this exact phrase to describe the value of this workshop to others.

So if you're wondering, I eat my own dog food: I iterate on my product and marketing just like every good founder, creator, designer and entrepreneur should. I listen to my customers and I use their words to describe my product to them.

Do you?

What's this online workshop about? Here's the abstract:

Technology teams cite a myriad of reasons for epic failure rates. Each reason can be traced back to a missing detail on the user. The popular blueprint for product development, centered around Product-Market Fit (PMF) as an inflection point, is misguiding. This presentation uses professional experiences and real-world case studies to introduce a new conceptual framework to supplant PMF.

In this intimate hour with Q&A, we'll:
Discuss why more than 50% of IT projects fail and startups fail at a 90% rate and explain why product-market fit is not an inflection point
Identify three myths that product teams and people all believe about their own ideas, solutions, and chances for success
Introduce new benchmarks for aligning product-market fit throughout the innovation lifecycle
I've now presented this workshop at Chloe Capital’s Investor Forum in Denver, The Entrepreneur Network in Rochester and Venture Cafe in Philadelphia. I also hopped on a LinkedIn Live with Gregarious Narain and hosted multiple Office Hours dedicated to helping entrepreneurs find product-market fit.

NOW - I'm finally doing this online for a distributed audience. Here are the logistics:
Max 25 participants
Zoom Meeting / Not a webinar, this means we're having a conversation, too
Open Q&A at the end
June 6th, 2PM EST
Sign up now to grab your seat.