February's Read: On Irrationality in Decision Making
The theme of this month's event is Decision Making and the hidden forces that influence it. Come along if you wish to learn about the cognitive biases that affect our decision-making process, as we discuss Dan Ariely's & New York Times best seller:
Predictably Irrational: The Hidden Forces That Shape Our Decisions
and his Ted Talk:
"Predictably Irrational explains why we decide to diet and then give it up as soon as we see a tasty dessert? Why would your mother be offended if you tried to pay her for a Sunday meal she lovingly prepared? Why is pain medication more effective when the patient thinks it is more expensive? The reasons and remedies for these and other irrationalities are explored and explained with studies and anecdotes."
You do not need to have read the book entirely to attend, but please make sure you come a bit prepared.
Look forward to seeing you.
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