Photo Exhibition: Guy Bourdin. Image Maker / Helmut Newton
Entitled “Image Maker” the exhibition introduces works by Guy Bourdin from various publications, iconic and lesser-known images, Vintage prints, Vogue Paris layouts alongside his visionary advertising for Charles Jourdan shoes. Both formally and contextually Bourdin presented shoes and other fashion products in challenging ways, by mainly using it as double spreads that resound today modern beyond their commercial context.
Now, for the first time ever Helmut Newton Foundation will showcase the iconic works by these two influential fashion photographers with an extensive exhibition in Berlin to celebrate their visionary artistic contribution and their enduring legacy.
Guy Bourdin revolutionized fashion photography in the late 20th century, similar to Helmut Newton. Both were the star photographers of Vogue Paris and produced some of the most iconic images of that era working for the top international fashion houses. While their medium was the magazine, they approached it with avant-garde point of view and sharp humour. Unique as they were, they both broke aesthetic conventions achieving a sense of timeless glamour in their editorials and advertising and independently of one another developing a sense of “radical chic.”
Newton called himself in self-irony “A Gun for Hire,” a term then used for the title of the exhibition of his commissioned work shown posthumously in Protected content Monaco and Berlin and later in Budapest. A selection of this project will now be shown again at the Helmut Newton Foundation – for the first time juxtaposed with the works of his notable French colleague, Guy Bourdin.
Following the exhibition we could all go for coffee and Kuchen!
This is the first event in the Spontaneous Activity group so time to get off your comfortable couch and join us.
Looking forward to seeing you. Stuart
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