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Salvatore Ferragamo Museum - Italy in Hollywood

Hosted by the Consul of the Florence Fashion and Design Group
Event Cover Photo
Took place 2 months ago
Mon 22 Oct 18:15 - 19:30

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The years from Protected content 1927, which Salvatore Ferragamo spent in California, are the source of inspiration for the new exhibition hosted by Museo Salvatore Ferragamo, focusing on the presence of Italians in that area and their influence on various sectors, from art to craftsmanship, and in the nascent film industry.
The exhibition begins with the Protected content International Exposition in San Francisco, where the Italian Pavilion designed by Marcello Piacentini consolidated the Americans’ appreciation for Italian art and architecture.
Against a backdrop of Italian immigration to that territory, and that of Hollywood, which was about to become the world capital of cinema, the story is told about characters who already in those days were enveloped by a mythical aura, figures like Enrico Caruso, Lina Cavalieri, Tina Modotti, and Rudolph Valentino; epic films like Cabiria, Romola and Ben-Hur; the Star System; the important role played by Italian musicians, the birth of jazz; and, lastly, the many Italian immigrants who, like Salvatore Ferragamo, made an essential contribution to the creation of Hollywood.