How Brands Can Think Long-Term
How Brands Can Think Long-Term : A Contagious Communications Briefing
Find out why urgent short-term demands could be undermining your long-term performance – and what you can do to get back on track.
Led by Katrina Stirton-Dodd, editor-at-large at Contagious Communications, and Contagious co-founder and chief brand officer Paul Kemp-Robertson, this briefing will teach you:
• How some of the world’s most successful companies are balancing short-term demands against long term strategies.
• What agile long-termism means for marketing and how it manifests in brand behaviours and creative campaigns
• How teams can become more effective in just weeks, without hiring, training or technology
• The responsibilities that fall to leaders and teams in shifting to an agile long-termist way of working.
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