Lecture: Brazilian cultural and social traits – and implications
FGV is one of the best business schools in Latin America: "It is considered by the Think Tanks and Civil Societies Program of the University of Pennsylvania as top think tank in Latin America, best managed think tank worldwide and seventh best think tank in the world."
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7:30 to 8:45 PM – “Brazilian cultural and social traits – and implications for business”, by Prof. Jorge Carneiro, Associate Dean, FGV EAESP
8:45 to 9:30 PM – information session about the OneMBA ( Protected content ), global executive MBA
Brazilians have long-lived traits from the past that still persist today.
History and geography have turned Brazil into a melting pot of subcultures: Sao Paulo is perceived as too much business (formal and structured), Rio as too much Carnival (fun and easy-going spirit), Bahia as too much African (casual relation with time issues), the Southern states as too much European (colder, less open to (non-European) foreigners), and the Amazon states as too much “native” (not “developed” according to Western patterns)
Although Brazilians manifest a sense of national unity, these marked regional differences demand adaptations in products (in order to overcome deficiencies in infra-structure and workforce skills, and to cater to different economic and educational levels, as well as diverse buying and consumption patterns), service attitudes and business practices.
Lecturer: Jorge Carneiro is associate professor of strategy and international business at FGV EAESP. Member of the Board of the Latin American and Caribbean chapter of the Academy of International Business and former member of the board of the European International Business Academy and former chair of the strategy division of the Brazilian Academy of Management. Carneiro has published extensively on strategic planning and execution as well as on internationalization of Brazilian firms, and is the author of a book chapter entitled “Managing Multinationals in Brazil - Opportunities and Challenges”, published the Oxford University Press in Protected content .
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