Adding Personality to Your Business
We would like to inform you that our very valuable guest spokeswoman is my very dear friend Wessam who is a senior Sales and Marketing strategist with a 23-year outstanding performance record in the areas of Regional Sales, Strategic Marketing, Communications, Corporate Public Affairs, Brand planning and World Class Product Launch. She is qualified with an MBA and CIM Diploma in Marketing from UK and experienced in the sales process of Ethical pharmaceutical products, life saving medications, OTC, Skincare and cosmeceuticals. You can reach her detailed back ground on her LinkedIn business profile : Protected content
Addressing Personality by Not Addressing It.Corporations speak corporate. You are probably not a corporation though – you are more likely a small business owner (under Protected content or a mid-market business (under 1,000 employees). Not only that, but most of your customers also probably do not speak corporate – likely they speak a more “ordinary” language such as plain English.
Sounds boring but plain English is actually a much more exciting way to communicate so PLEASE do not try to communicate in corporate unless you are a corporation. There is even debate on whether corporations should speak corporate… but for you, the small business owner, speaking corporate should likely be a non-starter.In fact, your ability to define and introduce your own personality is likely a key area of distinction that will set you apart from big corporations...
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