Switch - How to change things when change is hard?
How to change things when change is hard? The authors Dan and Chip Heath show us the key to changing others behavior through emotions. With the right incentives the change is not only easy, it's inevitable. There are many examples in the book ( Protected content ), where people without power where able to change the whole organizations.
Let's share our experiences about what your liked best from the examples in the book. Or maybe you have your own example when you managed to change somebody's mind?
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