Neuromarketing, a new model of persuasion ?
Dear networkers, join me for this exciting event about Neuromarketing !
Neuromarketing is the application of cognitive neuroscience to marketing and communication. The purpose of the lecture atProtected content
is to highlight the latest research in neuroscience, which confirms that the majority of purchase decisions are unconscious, automatic and emotional.
Romain Bouvet, a researcher specializing in mechanisms of influence at the CNRS, will show you how to apply neuromarketing latest techniques, both individually and in the workplace.
Registration is mandatory:Protected content
Please come a bit earlier so that we can meet and chat! I'll be around at 6.30 already.
Please note that the lecture will be in French
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