Personal online branding
This time we will focus on personal online branding. How you are a brand and what medium to use to maximize your own personal brand.
17:00 meet at Protected content
17:00 Introduction - Halldór Jörgensson
17:10 Earned media space and personal branding on LinkedIn by Andreas Jonsson, CEO of SHIELD & Agile Squad - see more info below
18:00 Food and drinks
18:20 Instagram, Facebook, and other channels for augmenting personal branding
The venue is Protected content
Earned Media - the next goldmine in marketing
This short presentation revolves around Earned Media, personal branding and why LinkedIn is the platform and attention the currency.
Andreas is CEO and Co-founder in SHIELD INTELLIGENCE - a Copenhagen based SaaS
Marketing Tech startup working across Earned Media, Data and Analytics. Their main product SHIELD Analytics quantify organic LinkedIn performance across individuals, teams and enterprises in the Earned Media space. Inspired by influencers, designed for business.
Andreas holds a Master’s of Science in Service Design with a focus on digital services and products, and is guest lecturing at universities on topics such as entrepreneurship, digital
business models (SaaS), design and innovation.
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