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Multichannel Observatory 2018

Hosted by the Consul of the Milan Entrepreneurs and Innovators Group
Event Cover Photo
Took place 2 months ago
Thu 04 Oct 09:00 - 13:00

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The Multichannel Observatory aims to represent an important opportunity to discuss the issues of multichannel with the main market players and will be an opportunity to answer these questions:

-Who are multi-channel consumers? How have they evolved over the last year?
-In what terms has the multi-channel purchasing process changed (intensity / frequency, use of touchpoints, etc.)?
-What is the media use of multi-channel consumers? How does it differ from the Italian population?
-What does it mean for companies to have a multi-channel strategy in managing the relationship with the client?
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