Building a foundation for your digital marketing strategy
One of the most common questions around digital marketing is simply “where do I start?” Digital marketing continues to expand at a rapid pace, and if you haven’t been actively involved in the development of the space it can be quite overwhelming. Just look at Unbounce’s “Noob Guide to Online Marketing” to see how many different areas of focus are involved, or how individual sectors like social media continue to change every year.
Business owners and marketing directors are faced with a major challenge: how do you create a digital strategy without fully understanding all of the different tactics, channels, and online platforms? What if you dive into one of these and it is the wrong choice? You could spend months and thousands of dollars only to receive lackluster results.
But what if I told you that most companies that are struggling would have poor results no matter what channel they chose? It sounds crazy, but the truth is that many companies are jumping ahead of themselves. They are missing a vital and fundamental aspect of their digital marketing campaign: a digital foundation.
This event will be facilitated by Walid Helal.
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