Social Media & E-Coverage, at what price? (Bangkok)

I have been working on this for many years now, both in my full time work at BHMAsia and on my sideline activities. I know it can and does work if done right. But at what price does it become of value?

By that i mean, how many man hours a day do you figure it is worth you spending on social media and similar to gain your website and company more exposure? Alternatively, at what price would you outsource?

I have run some tests for my own property website and for a good friends marketing services website and the results so far are phenomenal in terms of the extra coverage we are getting and thereafter the extra business inquiries we get.

Anyone got any experience on this themselves, indeed is anyone interested in giving it a whirl if as i say, the cost is right?