Head of Paid Media & Search (PPC), Cape Town
Job Offer: Head of Paid Media & Search (PPC), Cape Town
If you are interested in more information or would like to apply for this role please send a copy of your resume to Protected content
Join our dynamic group of companies as Head of Paid Media & Search (PPC)
---------------------------------------------------------------------- Protected content
We are seeking an in-house PPC Manager who has a passion for growing our brand and leads. There are no external clients giving you the chance to really focus on making a difference and running your own show.
For the right candidate we offer flexibility in working hours and location (yep we even do work from home and we love working mums).
Pay will depend on your experience and ability and we also give you chance to make sure you have enough time to ensure you are up to the latest industry developments in this fast moving world.
We want a person who wants to feel part of our team of achievers, someone ready to take the next step in their career development and become an integral part of our rapid growth.
Duties may vary from time to time without changing the nature of the post or the level of responsibility. The successful applicant may also be required to carry out any other duties as required by their line manager
Scope of role
To devise and implement PPC strategies across a number of accounts and manage the campaigns in accordance with agreed strategies. You will be responsible for the day to day running and management of these accounts, carrying out technical changes, analysing and drawing insight from third party analytics data, implementing innovative management techniques to maximise campaign performance
Specifically responsible for assisting in significant results and delivering best practice management techniques across each assigned campaign.
Ensure that all client accounts managed by you have a robust commercial strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of our group of companies
To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of our companies.
To devise, implement and run innovative campaigns across our accounts in line with our goals and objectives.
To manage budgets in line with strategy and ensure that monthly spend is on target
To deliver regular paid search management KPIs and reports
To measure the effectiveness of the campaigns across your assigned client accounts.
To achieve increases across these campaigns in traffic and conversions and to ensure delivery against all other key performance indicators.
To use a variety of proprietorial and third party tools to compile and draw insight from both company - specific, sector - specific and generic industry data, in order to better understand user trends and behaviour and add context to the performance of each account
To produce monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics.
Key skills and experience
Highly numerate with great business acumen
Experienced in managing PPC budgets
Literate with the ability to produce top quality written reports
Minimum of 2 years experience of PPC management
Extensive knowledge of paid search methodologies and techniques for managing search campaigns on Bing/Yahoo and Google
An understanding of HTML, CSS and web standards and their potential impact on PPC performance
Analytical, with the ability to interpret information,news, data and research quickly – and distil the most important/relevant information for intelligent strategic development
Knowledge of Google Analytics and other major third party analytics platforms
Good working knowledge of major social media channels including Facebook and Twitter with experience of running paid advertising campaigns on these platforms preferable