Arla Foods Marketing Strategy (Copenhagen)

EiD: International Negotiation and Arla Foods Marketing Strategy (Nov-8 CPH)

Event begins: Tuesday, November 08, Protected content PM
Event ends: Tuesday, November 08, Protected content PM

Event description:

Expat in Denmark invites you to our Professional Network Seminar on International Negotiation & Arla’s Marketing Strategy.

Prof. Anne Marie Bülow from CBS and Vice President, Corporate Communications at Arla Foods Astrid Gade Nielsen will provide a combination of theoretical & empirical examination of the growing role that culture plays in today’s corporate communication & marketing strategies.

The following topics will be covered on this meeting:

Anne Marie Bülow (Professor, Copenhagen Business School)

How does culture make a difference within international negotiations?

• Protected content elements of negotiation
• Protected content and styles that do
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• Protected content intercultural issues


Astrid Gade Nielsen (Vice-President Corporate Communication Arla Foods)

Building a strong reputation: What are the challenges for Arla?

• How does Arla brand itself and
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• The ‘cartoon’-related legitimacy crisis
Protected content how it affected Arla’s
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This seminar is free to all particpants, but you must register for the event: to do so please click on the link: Protected content