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IndoSwana bringing 2 nations closer (Gaborone)

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Rationale:
IndoSwana Supplement is an initiative to share the history, partnership and lineage of India and Botswana over the years. The supplement is informative and creates awareness on the cultural, social aspects of 2 great nations. It also gives an opportunity for businesses to advertise in the supplement and reach out in a value for money proposition as opposed to the traditional methods of advertising. The future will be to host a website and social marketing pages over the web. Have our radio programme and a 20 minute weekly telecast on National Television. Even to have a downloadable mobile application over both Android and iTunes platforms.
A community based supplement inserted in leading Dailies and Weeklies in Botswana, bringing together communities, Batswana of Indian lineage, Indians travelling to Botswana on Holiday, Batswana travelling to India on Business and Holiday or for further studies. It engages both community in a verbose, rich, cultural milieu.
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