Mandarin Brand Marketer (Johannesburg)
Interested members can apply directly on Protected content
Mandatory Requirement: Fluency in Mandarin
The role includes, but is not limited to
•Developing, implementing, and optimizing SEO strategies and initiatives for a variety of company owned and managed websites.
•On-page and off-page optimization of websites.
•Performing keyword research and analysis for better ranking.
•Performing data analysis through reports and identifying areas for improvement.
•Analyse Cubes and produce relevant reports for the management.
•SEO Copywriting, manage content creation and maintenance strategies.
•SEO Link building, managing of keyword and regional direction to supply focus to link builders.
•Natural Link Acquisition, manage Social media and article syndication campaigns.
•Be passionately in tune with latest SEO developments, online behaviour and trends.
•Identify opportunities and develop plans/proposals for implementing scalable SEO growth.
•Devise and implement appropriate campaigns for SEO activities.
•Define and track performance of campaign testing and live campaigns.
•Provide regular reports to internal stakeholders on campaign metrics.
•Use knowledge gained through analysis to provide insight on forecasting, budgeting and SEO direction.
Skills and Experience Required
•Mandarin / Simplified Chinese fluency, literacy and ability to generate content.
•SEM awareness including:
Some SEO knowledge
Concept of Link building
Activity on Social Media
Concept of PPC
•Highly numerate with good attention to detail.
•Excellent communication skills and team player
•HTML, CSS and PHP/C# skills advantageous