Why are restaurant failing? (Manila)
The main reason for failure is the sole focus on the food and menu.
While this is an important part of the formula of success, it is, only one part of the formula.
If we break the restaurant industry into two 50% sections, the first 50% of the equations is broken into, menu and quality of the food 40% , service and hygiene 20%, ambiance 20%, management 20%. Missing any one of these components you are on the road to failure
The second 50% of the equation is marketing; location market survey, branding, position, promotion, and market awareness.
Gone are the days when you build and they we come.
You must carry out a location market survey of your proposed Bar / Restaurant, item on your check List, number of restaurant, diversity of food and pricing, disposable income, curtail mix, parking, infrastructure, internet, industrial areas, population in your area & age, number of restaurant that have failed in the area, what cuisine were the serving, average age of restaurant in the areas, cross marketing. This is just a general overview.
Now you have some foundation to base your decision on to open your Bar / Restaurant in that area.
Marketing can be broken into two sections, direct which requires you getting information out to local businesses general population etc. second social electronic media, join group like LinkedIn, InterNations, Website, blogs, Facebook and Twitter, to name a few. Visit us at
Facebook; Protected content or visit
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Branding is very important. When thing about the name of your restaurant if possible keep the name to a signal name that will be easy for people to remember “Champions” your logo is important.
Market place position, what is your restaurant going to be known what cuisine and how will you get that massage out
Promotions and market awareness, again get the name in front of as many business and
individuals as possible.
Please go to our Facebook, web site to see how we have positions ourselves. For further information on this subject email Protected content better still come and visit us.
Hollywood Street, Metro South, General Trias, Cavite.