Come and join us for a Master Class with IE Business School Professor Max Oliva on September 26th at 6pm at The Hilton Parmelia in Perth CBD. "Design Thinking" is a methodology that inspires the full spectrum of innovation activities with a human-centered design ethos. It's framed on the capacity to combine empathy, creativity, prototyping culture and rationality in order to satisfy your user needs. During this workshop, you will learn the key concepts of Design Thinking, experiment with collective creativity, and leave with key tools to apply in future creative challenges. Design thinking you can learn at a workshop; it takes a lifetime to master it. Please go Protected content for more details. ps. The event will followed by a networking cocktail (free of charge).