As the number of WeChat users grow rapidly in both China and Singapore, WeChat Mobile App launched to target WeChat users for retailers to promote their services.
WeChat (known as Weixin in China) is similar to Whatsapp , a mobile messaging application. However, WeChat also has features that are similar to social media platforms, such as a newsfeed (Facebook), a focus on short messages (Twitter), video calling (Skype), location-based services (Foursquare) and a payment system. In addition, it has tools that enable users to participate to contests, play mini-games and issue coupons.
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