I have always been a communicator and a problem-solver at heart. I truly get going when there's an issue at hand - a solution to be found - more importantly a solution that's backed by critical insights and facts.
Over the years I've rounded myself as a communicator that tries to find the balance between the creative 'Zing' of a Marketer, tempered with the practicality, and caution, of a PR Practitioner.
I matured in the ranks of the Singapore Police Force, which exposed me to various social issues and developed my skills (and understand the need) to interact, relate and understand people and their motivations. My time there also developed me to deal with and make sound decisions in high-stress/pressure situations. My subsequent move to the communications industry then honed my functional skills to develop and execute communication strategy.
- Marketing - Public Relations - Government Relations - Media Engagement - Facilitating Media Interviews - Social Media - Internal Communications - Corporate Website - Marketing Collaterals - Copy-writing - Public Speaking - Event Conceptualization - Issues Management - Customer Service Strategy - Front-line Operations