Don´t miss out on the opportunity to participate in the workshops IE Prof. Cathy Hackl will host on friday 20th of september at 6 pm in the Grace Hotel on York Street:
Through this workshop participants will learn how to create effective communication strategies in situations where resources are limited and in which it is vital to build corporate communications from the ground up. Attendees will come away with an understanding of how having a communications strategy in place can help a startup get funded and build its brand, as well as why communications should be a vital part of their business plan. The workshop will include real-life case studies of startups across the globe that are using communications to grow their brand and impact their bottom line.
Cathy Hackl is an Emmy-nominated journalist turned public relations professional and blogger. She has more than ten years of international journalism and public relations experience and is fluent in English, Spanish and Portuguese. Hackl’s media career includes positions with ABC News, CNN, Fox, and the Discovery Channel and she has represented companies in the architectural & design community, human resources, fine arts, technology, and sustainability industries.
For several years she worked as Communications Director for Ellas 2.0 (formerly part of Women 2.0), an online media platform that provides education and support for Spanish-speaking female entrepreneurs in the technology sector. Hackl’s research interests include communications planning for start-ups, brand recognition and management, women in technology, and strategic communications for small business owners.
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