Hello! Looking for an email marketing (performance marketing) specialist, preferably with gambling industry background
Main responsibilities include: Compiling the e-mail marketing strategy; Client segmentation, creation of campaigns according to segments, delivery (e-mail), analysis; Marketing campaign A/B/C/D etc testing; Market research and analysis; Client surveys and research.
To put it in a sentence then a person who creates an e-mail marketing strategy, sends out newsletters, monitors them, tests their success, analyses the results and makes necessary changes accordingly. The responsible person would also have to come up with promotions to use in e-mails and analyse afterwards.
Please send me your CV to Protected content if you are interested. Thank you in advance!