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Banner Advertisement Quality Assessment

Hi guys, i need your help to figure some things out… did anyone use services of on-line advertising companies to advertise products of your company? I mean banner advertising, display or mobile variants of it, not context/keywords advertising. Was your collaboration with those companies successful? And the main thing… how did you measure the success rate? By the amount of conversions they reported to you? Or did you notice that more people visited your site… or perhaps you managed to sell more items of whatever it is you produce during the time of the advertisement campaign? In short, how did you assess whether the money you spend did not just go down the drain? Or did they? Thank you, Elena.

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