KONY Protected content
The mission: To capture the world’s number 1 war criminal.
His name: Joseph Kony, leader of the Lord’s Resistance Army in Central Africa
The indictment: from the International Criminal Court, The Hague, Netherlands.
The crimes: murder, rape and abduction of tens of thousands of children and adults over 20 years and the induction of thousands of boy soldiers forced to kill their parents as initiation rites.
The concept: To make him so famous that he cannot hide in Central Africa anymore. To use the social network to make social change and stop the killings and the bloodspill.
The takeoff: Led by celebrities like George Clooney and Angelina Jolie, P. Diddy and Rihanna, the non profitable company Invisible Children has made a 30 minute film by Jason Russell that shocks any decent human being to the core. Over 10 million viewers took the film into the realm of the viral, horrified that in this time and era, such atrocity can go unnoticed for so long. The campaign was launched 48 hours ago.
The pressure: In October Protected content , President Obama sent Protected content forces soldiers to help track down Kony. They failed. At that time 99 per cent of the world did not know who Kony was. The film intends to make him so famous, so well known that he is brought to justice.