Is Barack Obama's Career in the White House over?

You don't want the media tearing you apart. You want to advance in other people's shadows. Barack Obama got the nomination because everybody was thinking of Hillary Clinton. He won the election because everybody was thinking of George Bush. .

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Yet another person who can do things better than you or I can.....

Have you got it right? Has anyone?

Using the media in this way sells stories, and gets people reading, doesn't it?

Now let's say you are running for president, how will you run your campaign? How will you use the media?