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Media Internship with NGO Breakthrough

Hey everyone,

Breakthrough are looking for a Digital Media Intern to work in their New Delhi office.

Breakthrough is a human rights organisation that uses innovative media & technology to change the world: producing video games, music videos, animations, and films for human rights.

We are looking for an Intern to start in December working for the Digital Media Strategist primarily on our Bell Bajao! campaign.

As a Digital Media Intern you will work on:

Our Blog

Work on the blog is fairly simple – you’re free to experiment, try new ideas and strategies, styles of writing and so on. We publish a post every two or three days, which may be written by you or sourced from someone else. Posts may be in English or in Hindi (of late, we're encouraging Hindi content). It must, of course, be original and not plagiarised from anywhere - though referencing is allowed. Each post is accompanied by a picture (off a site like Flickr's creative commons search that allows you copyright provided you attribute the source). If doing an interview or feature, you can ask the individual/organization to supply the images. Posts are tagged and categorized accordingly and shared on our social media outlets immediately. From time to time we collaborate with other NGOs/Sites to write blogs on specific, shared relevant topics. We get some unsolicited contributions as well, which have to be edited for spelling, grammar and presentation, format, and post.

Our Facebook page

Work on Facebook requires smaller, more frequent bursts of attention. All Facebook needs is an update every couple of hours with a link to a news story, or infographic, or image, or blog post - or even just a question in itself – something that has the potential to serve as a talking point. The way you present the news story (sometimes with a question) helps guide the responses people give to it. It's important not to be too subjective, and assess everything a bit critically.

Our Twitter page

Unlike Facebook, where it’s better to space out posts by an hour or so, on Twitter it’s not a bad idea to drop in every once in a while, leave a two or three posts, and return a couple of hours later. Posts on Twitter often echo Facebook’s own, but it’s also a good place to have two-way conversations, pick up on something someone else said and make a discussion out of it. Use hashtags to take part in conversations other people/organizations are having, and use the traditional RT wherever you can (without getting too spammy) so the people you retweet take the initiative to check you out.

Our Online Campaigns and Activities

Over and above all of these, we run, on average, a microcampaign every month that encompasses at least two of our three main online media channels – Facebook, Twitter and These campaigns may be in the form of online discussions, poster messages, infographics, blog series/features, any combination of the above or anything else we can think of. The microcampaigns and online discussions are probably the most vital component of Breakthrough/Bell Bajao’s online presence.

Collating Social Media Reports

At the end of every month, we compile a Protected content social media report that summarises Bell Bajao activities on the website, FB, and twitter. This includes overall metrics for each channel as well as details on any campaigns that we hosted or participated in, details on any FB updates or tweets that were particularly memorable or significant, and any blog posts of note.

Finally, miscellaneous tasks

Apart from all these, it’s advisable that you constantly be on the lookout for news stories, articles, events and research relevant to Bell Bajao. News stories are good to have discussions around on Twitter and FB, and can be good starting points for campaigns. You’d also be required to aid in conceptualizing, promoting and maintaining Bell Bajao’s online campaigns through Facebook, Twitter, emailers and so on. You may also be called upon to work on the follow up to microcampaigns, e.g. making infographics/images out of collated tweets, collating tweets, making posters and so on.

Generally, we are looking for someone to work for a minimum of three months, however, we are flexible!

If you are interested in this position please contact our Digital Media Strategist Radhika via email at: Protected content or via phone at Protected content

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