Sugar Daddies for Students

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A friend shared this on Facebook. It is an advert trying to attract Belgian students to sign up to "richmeetbeautiful.be". Clearly, the idea is that young beautiful students would find rich older people and "meet".

I wondered what people thought of this idea...

Is there anything wrong with that?
Is this a valid way to fund your education?
Would young people really choose older people just because they are rich?
Would this have happened when education was cheaper?
Doesn't the advert make it look like prostitution?