The ARTS must go on, what would you do?
I would like to share my candid story during these difficult times as the head of a non profit organization in Miami with the mission of uniting cultures and generations through the art of dance and music. (Very challenging in these days)
The organization called Tango Lovers Company generates work for its artists and staff through contracted performances around the world but since the start of the pandemia all the contracts were cancelled globally .
With the cast in quarantine and myself with no income generating activities had to find a way to motivate myself and members of the cast and staff and keep the ball rolling . After a lot of thought, with all of us spread between Argentina , Uruguay and the USA and with our mobile phones and computers as the only ”production” tools ,
I thought on a way to keep in touch with our audiences worldwide while keeping part of our team motivated while in quarantine, besides being able to widen our reach while the company remains halted by the pandemic and will remain in this status for a while.
To make the story short,
With the scarce resources we created an app, TALENTME where our artists recorded with their own phones, a series of videos with classes, giving the opportunity to the audiences to learn from our artists how to DANCE TANGO, PLAY PIANO , SING or ALL THREE .
I believe it was the best way because it would have been very difficult to reach people and to try to fulfill our mission otherwise while all public events are not allowed.
Besides the classes I added a section with segments of our performances, included tips from guest artists, backstage experiences and even an art gallery which will renew every month.
With a lot of work, time and effort I was able to launch TALENTME which can be downloaded for FREE from APP store and PLAY store.
I am not a developer nor a tech person , I am just an MBA with responsibilities but crisis makes creativity and inventive flourish to overcome challenging situations. And we have to keep our minds positive and busy with some projects while staying home and make this a world of opportunities. What would the world be without music and arts during difficult times?
Please feel free to check it out and your help to share TALENTME will be greatly appreciated.
For your convenience below are the links to download for FREE either to iPhones or androids and your computers .
Hope you liked my idea to #stayhome while being able to give something to keep our cast active and get our audiences into art while trying to deliver my organization’s mission.