What CRM do you use?
What's CRM for?
The trouble with using CRM to boost sales is that it's not really what it's designed for. What CRM essentially boils down to, instead, is
making the buying process easier. Automation is introduced at every possible stage, from the moment the customer logs on, or picks up the
phone, to the credit card transaction and the delivery of the goods; databases are configured to give sales staff up-to-date, relevant
information about customers' account histories; direct mail campaigns are intelligently designed to hit the right doormats more of the time.
All of these are valid contributions to the marketing mix, but none has a substantial bearing on sales performance.
If you want to sell more pro actively try Sales Intelligence.