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YOUR NAME = YOUR BRAND

Behind each name is a unique story.

The magical story usually starts before we can smell the incoming world. When parents are on their exciting way of picking up a name, there is nearly always a genuine, inspiring story of somebody whose name is finally chosen. With the chosen name they create an expectation, an image of the person who is meant to be their precious little human.

Our name was one of our first, mumble words which we were rewarded for. When an adult asks: “What’s your name?” the little human proudly introduces himself/herself in a charming way. During this baby talk we tend to repeat the baby’s name and say: “What a lovely name” because we want to make the baby happy.

So what is the reason that this “making a little human being happy” can easily disappear. When adults introduce to each other, many times it finishes with “Nice to meet you”. We are nearly always on the move, our mind is not really present. We have forgotten how to be engaged with people.
Very often we can’t remember the names of our clients, business partners, neighbours. When we do use somebody’s name, we are showing our dignity and respect, so they can feel understood and appreciated. That is what everybody wants.

There are at least 5 reasons why you should be present
and remember a person’s name.

When you do use somebody’s name whenever appropriate during mutual communication, you are sending appreciated messages that:
1.You are really listening to the person.
2.You are showing your interest in the specific individual.
3.You are creating a positive atmosphere for the next interaction.
4.You are showing a value to the person and creating your own value and brand.
5.You can get an honest feedback during your interactions.

Remembering and using people’s names is a skill you can learn. It needs a bit of patience and determination, but the result is worth it. You can create a meaningful relationship with your colleagues, friends, clients, employees or possible friends, which is so important, especially if you start a ”new life” at the new place.

Good Luck :),

Agnes
Your Positive Approach Provider

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