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Now hiring: Online/Web Analytics Specialist (Zurich)

Our medical technology company in Zurich is looking for an experienced and highly motivated:

- Online/Web Analytics Specialist (full time)

In this role you are responsible for the web analytics and tracking activities of our global online domain and develop actionable digital reports to drive business growth. You will be an important stakeholder for all our web related campaigns and website improvements, acting as the web data analytics touch-point.

Main tasks:

- Analyze and interpret large data sets from different sources, identify opportunities and key customer trends to ensure online campaign and website success by utilizing Google Analytics and other analytics tools
- Develop ROI-focused reports and dashboards on content/channel performance, lead generation, conversion rates, E-commerce etc. visualizing online performance to key stakeholders within the organization (online team, marketing, local managers)
- Establish and manage web analytics tracking codes like UTM and website events/goals for measurability of digital marketing tactics & user behavior
- Perform continuous analytics research to identify content and UX improvement areas and performance issues impacting the customer experience
- Act as the analytics “support beacon” inside the team, guiding all stakeholders on how to setup and manage traceable assets like onsite banners, buttons and online store components

Your profile:

- Bachelor/ Master degree in business analytics, digital marketing, economics or equivalent
- Proven track record in digital data analysis, tracking or web research
- Minimum 2 years of hands-on experience with digital Web Analytics tools (eg Google Analytics)
- Affinity with web statistics, customer research, user testing or other digital areas
- Knowledge of/ experience with CRM (SalesForce) and Business Intelligence tools (SAP)
- Advanced skills with Excel or related software
- Fluent in English (verbal/written communication)
- Team player with a positive, professional and accommodating attitude
- High level of integrity in dealing with confidential and sensitive information

Are you interested in this position? Please send me a direct message and let's connect!

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