A New Symbol for Making Life Easier for Expats
Munich, 03 June 2015 – InterNations (www.internations.org), the largest network for people who live and work abroad, has just presented its new corporate logo together with the story about how the albatross bird became the network’s trademark. Germany-based InterNations has 1.7 million members in 390 cities around the world and about 4,000 events and activities with about 100,000 attendees overall are arranged through the platform every month.
A History of Success
InterNations was founded by Malte Zeeck, Philipp von Plato and Christian Leifeld in September 2007. Malte Zeeck and Philipp von Plato remain as co-CEOs of InterNations and have fostered the growth of the market-leading company to currently 1.7 million members and over 90 employees. In the last three years alone, the network quadrupled its number of registered members and tripled the staff’s size. In 2015 InterNations is putting its main focus on further enhancing the user experience on the platform – not only in terms of usability, but also regarding its design. The new logo of an albatross circumnavigating the globe combines everything InterNations stands for in a sleek and attractive design: A global community of open-minded individuals with a dynamic and international lifestyle.
Albatrosses Fly High
The albatross travels around the world, conquering longer distances than any other species. Yet often it maintains a special connection to its place of birth and every once in a while returns to its place of origin. Still, albatrosses spend most of their life in constant movement and can travel millions of kilometers in the course of their life.
“What makes albatrosses special among birds is not only their great wingspan, but especially their natural behavior,” Malte Zeeck, Founder and Co-CEO of InterNations, explains. “Albatrosses are explorers and their whole life is a journey, which is why our new logo with an albatross circumnavigating the globe is a perfect symbol for the life of an expatriate.”
A Handpicked Community
From the moment an individual decides to move abroad until he or she has settled in and beyond, InterNations makes sure that the expatriate feels part of a safe and trusted community.
“When it comes to challenges such as finding a doctor, opening up a bank account or joining an association without knowing the local language and culture, a trustworthy source of information is absolutely crucial. To ensure the quality of the network, InterNations membership is by approval only,” describes Zeeck.
The InterNations Community of Trust seal visualizes the distinctive approval process that new applications for a membership have to pass: Everyone is required to register with their personal contact information and to state why they want to join. The data is then individually verified by a team of skilled experts.
With more than 3.5 million members in 420 cities around the world, InterNations (http://www.internations.org) is the largest global network and information site for people who live and work abroad. InterNations offers global and local networking both online and face-to-face at more than 6,000 monthly events and activities. Online services include country and city guides created by a team of professional writers, guest contributions about life abroad, and forums to help members with topics such as local housing and searching for jobs. InterNations is primarily a community for expats, but also global minds. As a community of trust, membership is by application only.