New Mindset to Accelerate Innovation by Sebastian Grassi
Sebastian Grassi is UX Strategy & Design Lead at CITIBANAMEX.
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He is leading a 30-person team in The Digital Factory, direct the design strategy of citibanamex.com applying agile methodologies and working with interdisciplinary cells to reduce time to market.
Launched the Portal New Homepage; established the UX Strategy Roadmap and continued building the Design System of the portal with a modular design strategy to support the Digital Factory operation.
Facilitated the adoption of User-Centered methodologies for the improvement and the design of new user solutions working as a consultant and guiding innovation processes from discovery workshops, user research, rapid prototyping and usability testing in collaboration with stakeholders of Product Management, Marketing, and Digital Banking.
See you at We Work Varsovia!
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