Hult & Bill Carney: Corporate Entrepreneurship. Change the Game
About the Masters Class: Corporate Entrepreneurship: How To Change The Game. Please reserve your place at the next link: Protected content
This session will explore the challenge of corporate innovation in today’s VUCA world. Many large corporations with huge annual budgets for R&D such as Coke, Pepsi ($737M) and P&G have seen many of their recent successes come from outside rather than inside the organization. This with (or in spite of) massive internal spending on R&D. What is going on? What does this imply for the type of structures and people companies may need? On another note, what does this imply for business schools such as Hult in terms of the needs of our students and how we help prepare them for successful careers in light of corporate requirements?
About the Professor:
Bill Carney is originally from New York City, but has spent a third of his life in Africa, a third in Europe and the lastly the United States. He is both a U.S and a Swiss citizen. Bill began his corporate career in retail with The Gap as a regional store manager. He then moved to the Chrysler Corporation and subsequently to General Motors where he occupied several positions over the years in strategy and market development. While Director of Fleet Sales for Africa, Bill also served as a Director of Motors Trading, the GM trading company. Some years later Bill resigned from GM and set up his own trading company in Switzerland. He shortly thereafter joined the faculty of what is now IMD, Lausanne, where he led a bi-annual seminar with Fred Webster in business to business marketing. He simultaneously served as an Adjunct Professor of Marketing at the IE Business School for over 20 years where he worked in Executive Education and also taught MBA’s.
Bill has worked as a consultant for companies and governments in numerous countries of the world. Bill early work in customer-centricity strategy has naturally led him into marketing technology (martech) and digital transformation in such industries as heating, banking and publishing. He is the author of “Massaging the Mind”, a recent book on techniques of persuasion and influence. Bill was also a DJ and producer on the Swiss government radio station Couleur 3, an indie producer in the music industry for quite a while with recording studios in West Africa and Switzerland. He has a gold record and numerous productions and commercial jingles to his credit. He continues to work as a part-time DJ. His current research interests lie in the areas of digital transformation, martech, customer behavior and start-up growth engines. He also collaborates with several start-ups, social entrepreneurship initiatives such as the Hult Prize. He currently commutes between Geneva and Boston.
Hear from Professor Carney giving a TEDx Talk titled: When Uncommon Makes Sense
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