BRANDMARKER International Congress (Istanbul)
BRANDMARKER is the name of the International Congress on Marketing Communication, organized by Bogazici University Management and Economic Club, Istanbul, Turkey.
Since Protected content , every year, approximately Protected content graduate and undergraduate university students attend to Brandmarker, be Bogazici University's guest for one week.
Throughout the week specific issues of marketing communication are analyzed deeply with lectures, (by the most famous businessmen,lecturers and professors from all over the world) , panels, case studies (by many successful firms) and a whole week competition.
Now we want to have the pair of sneakers of which we've decided the pattern. Now we want to 'know' the designer of ou sweater, want to decide on what should be inside our juice and wear t-shirts that has our own story on them.
Deciding/realizing that she has the power of being an 'individual', consumer wants to buy products that are unique only for her, wants to merge on production and even sale..
Then, we marketers, where are we in this power contest?...
On its 11th year, Brandmarker will examine 'marketing communication' under the main topic of 'individualism' with the subtitles of 'CRM, digital marketing and self-branding'.
Some of the lecturers of Brandmarker'08 are;
Magnus Lindkvist.(keynote speaker) "futurologist and lecturer within business intelligence and trends; course director at Stockholm School of Entrepreneurship; founder of Pattern Recognition"
Anna Rita Hadjigavriel, Derek Mehraban, Alemşah Ozturk, Leo Burnett Agency, Garanti Bank and many others..
Where will you be between Protected content ?
Visit Protected content to apply and participate.
^Graduate and undergraduate university students are welcomed to participate and will be selected according to their application forms.