Consumers´brains, decision making, and marketing (Málaga)
In a max 60 minutes presentation Pepita Bos will talk about the basics of behavioral economics or how we as humans make our (irrational) decisions.
Decision making is part of everyday life, as a private individual but also as a professional. In business or government you would like to (ethically) influence other people´s decision making to either grow your business or to have citizens comply with laws or policy.
Behavorial economics may sound a bit theoretical and heavy but it actually is a quite fun and useful topic with lots of surprising tips and facts that you can use in your personal life as well as in your business. The talk will give some theoretical backgrounds as well as practical insights.
After the presentation there is time to network.
You can register for free at: Protected content
Pepita Bos is a marketing and branding strategist at Dots ´n Ink Marketing & Media, with a fascination for behavioral economics. She is also the MD of online Malaga startup SilverLime Spain S.L.