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Corporate Taxation (Malta)

Dear all,
I was wondering why so many companies in the betting, gambling, and casino industry are registered in Malta ?
What makes it so attractive to be incorporated in Malta compared to other EU countries ?
I guess the reason why they are not setup in an offshore haven in the first place is that they need EU presence. In that regard many IT companies for instance choose Ireland or Luxembourg. Probably due to low(er) corporate taxes.
But what about Malta ? What has Malta got that beats Luxembourg and Ireland for attracting a number of players in the branch of the entertainment industry relating to online gambling , betting etc. ?

Malta Forum