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Business: attaining more engaging clients (Singapore)

Hi everyone! I'm reaching out to entrepreneurs, sales and business development executives for a simple thought provoking sharing session. The question I'd like to bring out is:

"what are your methods for reaching out to clients in this modern day age where social media is prevalent? and if so how do you engage with them or convince them that what you're offering is different from everyone else."

"is social media enough to reach out to prospects ?"

"are 'traditional' methods like cold-calling or email spamming acceptable?"

"How do you face your fears while networking?"

I'm just pointing out several methods here but you can be as specific or as broad as possible.

- Your friend in business and entrepreneurship