Obama has a reputation. McCaine has a reputation. Both needed a strong ego to get where they both are. Sarah Palin came from the middle of nowhere and worked on her reputation spending some USD to buy some clothes to sharpen her image.
As expats you have some work in a foreign country. Many of you are in a position to travel thousands of kilometres every other week to lead business talks on decision maker level around the globe.
How important was reputation and ego marketing for you to get you where you are now ? Who's already using online tools like Naymz, yasni, MyOnId besides other opportunities including . . . InterNations . . .