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How to Turn Your Business Idea Into a High Performing Brand?

Hosted by the Consul of the London Talks & Networking Group
Event Cover Photo
Took place 1 month ago
Wed 09 Dec 18:00 - 20:00

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No question that you need a strong business idea for making your startup a success.
But who needs a strong brand?!
We will discuss why it is of strategic importance that you start thinking about your brand concept as early as thinking about your business idea.
Strong branding is more than a name and a logo: we will share the 7 key questions to be answered to create your brand's strategic foundations: an authentic, clear and distinctive identity. Moreover we'll give you an insight in why the German market would be the next step for you to expand your business and generate more sales.
SPEAKERS:
RENATA VARGA
Strategy Designer, Brand Strategist, Coach, University Lecturer from Berlin
Her key expertise areas:
• brand strategy design and development
• go-to-market strategies
• services and experiences design
• customer value propositions design
• communications, brand behavior, and content strategy
• innovation strategy
• employer brand, internal brand experience design

Dr. Anetta Leticia Vajda
Founding Partner of Your German Company, Senior Executive | Legal & Finance | StartUp Advisor | Strategic Partnerships & Alliances
About YOUR GERMAN COMPANY
The business service provider that helps international businesses to set foot and prosper in Germany by guiding them through the complicated and sometimes bureaucratic German entrepreneurial landscape.