Language as a Lens
Creativity & Communication Unleashed
Step into the art and science of language this Sunday, 29 June Protected content , with two sessions crafted to ignite insight and creative expression:
15:00–17:00 "Using Neuro-Linguistic Programming to Build the Foundations of Brands" Drawn from the coauthored book Chinese Innovation and Branding Leaps (World Scientific Publishing, Protected content , Chapter 7), this session explores how language shapes brand identity and public perception. It’s an open invitation to marketers, educators, students, and curious minds to share, challenge, and reimagine brand-building through the lens of NLP.
19:00–20:30 "Poetry, Spoken Word & Lyrics" An evening of authentic expression and presence. Whether performing or listening, come celebrate the power of language to reveal the inner world. No expectations—just connection through words, rhythm, and voice.
Come for the insight. Stay for the language. Leave with new perspectives.
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